The call for promoting top-notch children’s content on digital platforms like YouTube is gaining momentum. Culture Secretary Lisa Nandy has emphasized the importance of exposing young viewers to educational and emotionally enriching programs, as online streaming overtakes traditional television among kids. Nandy has reached out to YouTube and regulatory bodies urging them to boost the visibility of high-quality children’s material. While YouTube assures a safe and age-appropriate space for young users, Nandy believes there’s a need to diversify the range of content available.
In a recent interview with BBC Radio 4, Nandy highlighted the significance of UK-produced children’s TV in shaping young minds but expressed concern over its limited promotion on popular online platforms. Despite previous efforts to enhance content quality, there remains a disconnect as children struggle to discover these shows. The government aims for a collaborative approach with online platforms but hints at potential interventions if necessary.
Baroness Floella Benjamin, who guest-edited a recent program, stressed the pivotal role television plays in influencing children but noted a decline in both quality and quantity of available programming. She echoed the urgency for safeguarding children’s access to suitable entertainment amidst the industry’s transition towards digital platforms. With discussions ongoing, stakeholders are urged to prioritize children’s television within upcoming broadcasting reviews to ensure young audiences have easy access to enriching content.
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