Trust as the Foundation:
In a bid to restore trust in the wake of recent controversies, Woori Bank’s newly-appointed CEO, Jung Jin-wan, emphasized the critical importance of trust as a cornerstone for the bank’s operations. Acknowledging past issues like employee misconduct and mismanagement under former leadership, Jung highlighted the significance of genuine internal controls to rebuild confidence among customers and stakeholders.
Customer-Centric Approach:
Jung Jin-wan outlined his commitment to enhancing customer service by streamlining business processes for improved efficiency. By eliminating unnecessary tasks and fostering a customer-oriented mindset among employees, the bank aims to prioritize customer needs and ensure a seamless banking experience. The CEO stressed that mutual growth with customers is at the core of Woori Bank’s mission.
Financial Inclusion and Support:
Aligning with government initiatives, Woori Bank intends to provide financial assistance to vulnerable income groups and borrowers. By formulating targeted financial support measures to stimulate economic recovery, the bank seeks to uphold its foundational role in national development through efficient funding practices.
Cultural Shift within the Organization:
Introducing changes in employee evaluation processes, Jung Jin-wan announced a shift from graded curves to absolute grading. This move aims to foster healthy competition among employees while promoting collective growth for both staff members and the organization. Emphasizing dynamic energy and youthfulness in corporate culture, the CEO envisions a workplace defined by innovation and collaboration.
The comprehensive strategy outlined by Woori Bank’s CEO reflects a transformative vision focused on rebuilding trust, elevating service standards, fostering innovation, and driving inclusive financial practices. With an emphasis on internal controls, customer-centricity, social responsibility initiatives, and cultural transformation within the organization – Woori Bank is poised for a new era under its innovative leadership.
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